VA — CO About Founded · UAE · UK · Pakistan

We bridge strategy
and execution.

ValueAxis is an enterprise AI company. We go where most firms stop — from diagnostic through deployment, into production, and onto the CFO's dashboard. Strategy without execution is a document. We make it operational.

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14 years shipping enterprise 420+ enterprise customers 12 countries 12/12 renewals
01 / What we stand for

AI that changes how you operate. Not just how you talk about it.

Most enterprise AI programmes are theatre — pilots announced, celebrated, and quietly shelved. We build AI that runs in production, reads and writes into live ERP systems, and delivers tangible cost avoidance and revenue impact on the CFO's ledger.

Strategy to execution
We close the gap between what leadership wants AI to do and what actually ships into production. Diagnostic to live in 90 days — not 18 months.
Core belief
Outcomes over outputs
We measure everything on the CFO dashboard — cost avoidance, revenue lift, working capital released. Effort and deliverables are means, not ends.
How we measure
Operator, not consultant
We don't deliver recommendations and leave. We deploy, run, optimise and expand. Our six AI agents own delivery. Humans own direction and accountability.
How we engage
Domain depth
14 years in SAP, Oracle, Salesforce and Mendix. 860+ SAP consultants. Domain expertise built in — not scoped out during discovery.
Our foundation
02 / Leadership

The people who own delivery.

A focused leadership team with deep enterprise backgrounds across SAP, AI, low-code, and transformation delivery in the GCC, Europe and Pakistan.

Roger Kool
Roger Kool
Chief Executive Officer
LinkedIn
Paul Spoors
Paul Spoors
Principal Consultant
LinkedIn
Mahnoor Bhatti
Mahnoor Bhatti
Head of Data & AI
LinkedIn
Anas Wahab
Anas Wahab
Principal Consultant, AI
LinkedIn
Majid Nasser
Majid Nasser
Head of Mendix & Delivery
LinkedIn
03 / Global presence

Where we operate. Where we deliver.

Client-facing in the GCC and UK. Delivery centres in Pakistan, India and Jordan — built to execute fast without compromising on quality.

UAE
GCC hub. Enterprise sales and client delivery across banking, government, energy and telecom.
United Kingdom
European hub. Telecom and enterprise accounts across Western Europe.
Pakistan
Primary delivery centre. 860+ SAP consultants. 14 years of enterprise delivery across energy, banking and government.
India
Delivery centre. AI engineering, data science and product development.
Jordan
Opening soon. GCC nearshore delivery and Arabic-language AI capability.
04 / Compliance & trust

Enterprise-grade security. Built in from the start.

We deploy into regulated environments — banking, government, energy. Security and compliance are prerequisites, not afterthoughts.

ISO 27001 Certified
Information security management certified across all delivery operations. Audited annually.
Certified
GDPR Compliant
Data handling practices aligned to GDPR across European and GCC engagements. Privacy by design.
Compliant
Regulated cloud ready
Deployments on-prem, hybrid, Azure Government, AWS GovCloud and regulated cloud environments across the GCC.
All environments
Ready when you are

Let's talk about what's possible for your enterprise.

Begin a diagnostic → Read the approach